What We Track

Nine Pulse domains, covering the whole country.

This is the architecture ZoidIQ runs on — new signal sources are added continuously, so this list keeps growing.

• Market Pulse — population growth, housing, employment, and business formation, including which markets swing seasonally and when.

• Consumer Pulse — retail spending by category, from groceries to apparel, and how weather and recalls shift demand.

• Commerce Pulse — business density, brand concentration, and competitive activity, market by market, across every municipality in Canada.

• Attention Pulse — what's rising in editorial coverage, conversation, and search attention, in English and French.

• Health Pulse — wastewater surveillance, air quality, flu activity, and other real public-health signals.

• Mobility Pulse — transit frequency, commuting patterns, and road activity, aggregated, never a face or a plate.

• Weather Pulse — real, current conditions: heat and cold alerts, air quality, pollen, and wildfire smoke.

• Lifestyle Pulse — sports, events, and seasonal retail moments, mapped to whatever category an advertiser cares about.

• Moment Pulse — named convergence events, when multiple Pulse domains confirm the same opportunity at once.